:MY BIO

As a Raley's and Bel Air supermarket employee for 28 years, I have sold hundreds of thousands of
ready-to-drink beverages to eager and enthusiastic customers. Raley’s is situated in the greater Sacrameno area in California. This has been a very enjoyable line of work with some truly amazing people in a great company

I can look back 40 years and see the underpinnings of what influenced me to understand the importance of the aroma in the enjoyment of a beverage. My Mom used to serve ice cold Pepsi in a glass so that the aroma could be enjoyed while drinking... what a heavenly aroma it was! Ideas for this invention began popping into my head about ten years ago

Nearly ten years and over three thousand five hundred hours of work have gone into this new innovation. It is clearly the most thrilling endeavor that I have ever taken on in my lifetime. A patent for the AROMA-Can was granted and published by the United States Patent and Trademark Office. This is very exciting for me. My dream is to help an enormous number of people enjoy life better in a special and significant little way



BACKGROUND OF THE AROMA-CAN



Our fellow Americans and people all over the world love drinking their beverages. The manufacturers of our favorite beverages spend millions developing their prized concoctions for us as they try to make theirs the one that we will choose the most, or they try to rule certain niche markets. Soda pop, beer, wine, coffee and other drinks are truly savored sensory delights. How sad then that we rarely ever experience these great beverages to their fullest. Because of the limitations of the mass-produced ready-to-drink cans and bottles that today’s drinks are packaged in, we consumers have long settled for “not good enough!” What a shame that manufacturers of these drinks are thus constrained to relatively narrow development criteria and cannot fully utilize their talents to create the ultimate beverages that stimulate our senses to the highest level attainable.


What is it really that makes beverages so good? The reality is that this pleasure is caused by input to the brain from our five senses. Most people have been born into this world lucky enough to have use of these five senses. Have you ever anticipated the pleasure to come from drinking a beverage by the sound of a beverage container being opened, and the sound that comes from the marvelous liquid within the “pssst” you hear as a bottle or can is opened, that cool sound of the aluminum being ripped open on a can, and the “ssssss” you hear as the carbonation excitedly leaves the liquid? What about the look of a beverage, the color, the texture, the arrangement of the key ingredients in the container? The bubbles in a carbonated drink look like jewels as they escape. In these phosphorescent elixirs, the bubbles form patterns and spirals in an upward direction and then climax in an excited splatter as they meet the air. It gives a person emotional feelings of music, drama and art. How ‘bout the tingly feel of those bubbles as they splatter coolly on your nose? Are you anticipating a drink yet? Are you taken by the cold touch of a can or bottle on a hot day… the warm feel of a mug on a cold morning? Aren’t you just ready to guzzle?


By this time you are engulfed in excitation as you anticipate your first taste. As an experiment, take a drink of your favorite beverage from a ready-to-drink can or bottle. Mmm… tastes pretty good… not bad… but, not great. Why not great? What happened? You’ve had this same beverage hundreds, maybe thousands of times. Sometimes it was wonderful. Can you think of those times when a beer, a glass of wine, a soda pop or a coffee drink was truly outstanding times when the drink really accentuated your celebration of the occasion? I remember some of those times. Those memorable occasions were always times when I was drinking a cold beverage from a chilled glass, or a hot drink in a warm mug. My nose was over the top of the glass as I took a drink. The “aroma” was truly captivating and wonderful!

Of my favorite aromas, I can readily think of a few. My favorite beer has an incredibly clean fresh smell of hops, malted grains and yeast. Just like coffee, I think the smell of cola is heavenly. Isn’t it true that sometimes the aroma of a beverage is more intoxicating than the taste? Often aromas in beverages can be quite complex. Connoisseurs and ordinary people alike revel in those colorful complexities. More often than not, it is the aroma that compels us to seek something special to eat, or imbibe in a particular beverage. The aroma invites us and whets our appetite, and we are often willing to pay extra and travel extra miles to seek out our favorite foods and drinks. Taste and smell are very closely related, and fortunately for us, they are used simultaneously. Taste as a sense is quite limited without being able to simultaneously smell the complementary aromas of foods and beverages. Let’s try another quick experiment. Next time you take a bite of a favorite food or taste your favorite beverage, plug your nose with your fingers. Go…. quite blah huh? The flavor with your nose plugged is dull and lifeless. Why would we even bother eating or drinking this way? But this is exactly what we do when we drink beverages from the current generation of mass-produced ready-to-drink cans and bottles they’re dispensed from. But there is hope. It’s time to make a relatively simple yet drastic change that has long been overlooked. Enter the AROMA-Can...





SO... WHAT IS THE AROMA-CAN?


The AROMA-Can is identical in many ways to the standard aluminum can that has been in use for the last 30-plus years, but there are four simple yet important key changes, and a fifth recommended optional change.


The first key difference is that instead of the can having the traditional single opening in the top from which to drink, there are now going to be three openings. One of these openings is in the same typical location as before and it is for the very same purpose… drinking. The other openings serve an entirely different purpose. These two additional openings, higher up on the top of the can (as they appear when viewing the can, properly oriented from above,) are for your nose, one for each nostril. These allow you to enjoy the beverage’s aroma and the wonderful splatter of the fizz that tickles your nose while drinking. These additional openings also allow the drinker to see into a beverage can better and experience the visual aspects of the beverage. The look of a beverage is so important, especially when viewing carbonated soft drinks and sparkling wines. The aroma openings are situated high enough above the drink opening that there is no danger of spillage through these openings unless a user is very careless. Even users who quaff the beverage can do so easily without spillage. The three openings in combination with the new optional “varietal” AROMA-Can pull-flaps (see below) could vaguely or strikingly share a resemblance with a three-leaf clover or an electric fan. And even more exciting: with a little creative artwork, the three openings together can be designed to look like the mouth and eyes of a person such as a celebrity, maybe with the pull flap looking like their nose.


The second key change in the AROMA-Can over its predecessor, and something that should have been a feature on the aluminum can long ago is its “spill resistance indicator.” The spill resistance indicator [see Images] is simply a curved (comfortable feeling) indentation or depression situated at the back (preferably) or front of the can. It could run the entire length of the can. Or, it could run a fraction of that distance, or be split into parts to keep portions of the outer wall structure of the can round, so that the can continues to roll smoothly in vending machines. Because of the AROMA-Can’s three openings, it depends on this indicator. Your fingers will be able to feel the proper orientation of the can relative to your mouth. You will no longer be spilling a drink on your face or clothes, even in the dark.


The third key difference, and one of the truly exciting changes that the AROMA-Can pioneers, is its new basic generic and optional “varietal” pull-flaps. Beverage companies will be able to choose from many different optional aesthetic but functional designs for their A-Can’s pull-flaps which will represent their products. Or the beverage companies may create their own optional tailored designs for AROMA-Can pull-flaps for use in marketing their products. This could be very exciting for consumers and manufacturers. Limited edition “Collectors’ cans may also be created using these “varietal” pull flaps. Just off the top of my head, I can think of a few AROMA-Can varietal pull-flap designs that could be interesting.


Here are just a few: A palm tree, a pineapple (or other fruits,) a jet aircraft, a building, a moose-head (or other animals,) a shark (or other sea animals,) a dinosaur (or other monsters,) the face of a person (such as a celebrity,) the nose of a celebrity (to coalesce with openings that resemble the eyes and mouth of a celebrity,) a clover stem or electric fan base, a Coke bottle (or other manufacturers bottles or cans,) manufacturers emblems Etc.


The new pull flap will open the drink opening as usual, and then will swivel laterally left and right around the center rivet into mechanically ascertainable positions that will open the two aroma openings. Keep in mind that the user always has an option whether he wishes to open the aroma openings or leave them closed. In my experience, people have always loved to tinker with their beverage containers while holding them (like peeling the labels off of bottles or fiddling with the opening mechanism on cans.) The AROMA-Can more than satisfies that inexplicable desire. The pull flap, during lateral movement, will meet with a designed-in notch at each of the three pull locations, to give a positive feel for the orientation of the flap in relation to each leaf being opened. All new AROMA-Can pull-flaps will have an improved shape and an ergonomic feel and they will be attractive, exciting, user friendly and reliable. These “varietal” pull-flaps may be designed in any way a manufacturer wishes so long as they meet the standards set forth in the patent-pending invention for user-friendliness, safety, reliability and function. It is also recommended that the Pull flap does not cover more than ten percent of the area on each aroma opening once opened.


The fourth non-mandatory but suggested change in the design of the AROMA-Can, compared to its predecessor, is a slight increase in the diameter of the top rim of the can (not an increase in the overall diameter of the can) to allow more space for larger aroma openings and more space for slightly longer and or larger pull-flaps if desired.


The fifth recommended change? AROMA-Can believes that a deluxe can’s aluminum side-wall and base should be thicker and more rigid, so as to keep your beverages colder longer, to enhance quality, and to allow other modern enhanced features that this can introduces.


All of these new features introduced by the AROMA-Can will enable the consumer to use it entirely by feel. Marketers for the beverage manufacturers will be very pleased not only because it will enhance the appeal of their products, but also because the can will be much more attractive and user friendly than before. They will love the optional “varietal” pull-flaps, which allow countless opportunities for marketing design. The aluminum-can industry will love the fact that the AROMA-Can does not require any new or changed manufacturing processes to produce it, and they will love that it will give them a competitive advantage over bottles.


ADVANTAGES OF THE AROMA-CAN:


1. AROMA


What makes the AROMA-Can unique is that it is the only mass-produced ready-to-drink beverage container ever designed specifically to allow a person to enjoy the aroma of a beverage while drinking, while at the same time providing a superior degree of spill resistance. It will be very exciting for consumers once they realize that the missing sensory experience (smell) that they have been giving up for the sake of convenience for decades is now available. Consumers will discover what they have probably known, at least subconsciously, all along. Taste and smell go together like salt and pepper. Beverage manufacturers will soon discover that the attraction that consumers have for their products is driven possibly as much by the aroma as it is by the taste. This in turn will revolutionize the way in which beverages are manufactured. A new “beverage war” may ensue as these manufacturers work hard to create drinks that have a great aroma along with great taste, and new heated advertising will reflect this.


2. SPILL RESISTANCE


The simple design of the typical small neck bottle has always allowed a tight seal with the lips of the drinker, and therefore has held the throne as the “King” of spill-resistant beverage containers. The AROMA-Can will have far greater spill-resistance than a wide mouth bottle (one in which the drinker can not form a tight seal around with his or her lips,) and spill-resistance that competes with the ordinary small neck bottle. The AROMA-Can also has far superior spill-resistance than the current generation aluminum can (because of its spill resistance indicator.) While providing this extra degree of spill resistance, it maintains nearly its entire splash and slosh1 resistance, which has always been a strength of the aluminum can. Contributing to this slosh resistance are the three fold down leaves on the AROMA-Can, which create a baffle upon the top surface of the liquid when the container is full or nearly full (the times when splash and slosh resistance are important.) This baffle system limits movement and wave motion on the surface of the liquid, thereby reducing the likelihood of the liquid exiting through any of the openings when provoked by outside motion. If you factor in the wider stance, lower center of gravity, higher bottom surface coefficient of friction of the aluminum can relative to bottles, along with the use of the spill resistance depression and fold-down leaves on the A-Can, it will be the new spill resistance “King.” Drivers will now be able to keep their eyes on the road while taking a drink and people will be able to have a drink in low light and no light situations without spilling the drink on their face or clothes. The blind will now be able to easily drink from the aluminum can.


3. FEEL OF THE FIZZ ON YOUR NOSE


Another benefit that the AROMA-Can will bring forth in ready-to-drink cans is the “tickly” feel of the fizz from a carbonated drink on a person’s nose while drinking. This is half of the fun of drinking carbonated drinks! And this leads us into the AROMA-Can’s next claim to fame… “airflow.”


4. BETTER AIRFLOW / CARBONATION STAYS LONGER


The two additional openings in the AROMA-Can create a much more calm and breezy airflow in and out of the container while tipped to take a drink, and this will contribute much to a carbonated drink keeping its “fizz” longer than it does in any existing ready-to-drink cans or bottles. Each time a can or bottle (from the current generation) is tipped to take a drink, there is a great amount of turbulence created by the replacement of air for the liquid being dispensed through the relatively small drink openings. This turbulence is basically being whipped-up by the force created by wind. Small neck glass and plastic bottles are even worse when being tipped. Because they form a tight seal with the lips of the drinker and by nature we only allow the smallest possible influx of air to replace the liquid being dispensed, the air is squeezed quickly (like a vacuum) back into the bottle. The turbulence created by these forces makes the carbonation leave the liquid faster and much more excitedly, resulting in a “flat” drink. Since bottles are taller than cans, the liquid within has to travel a greater distance to reach the drinker’s mouth each time the bottle is tipped both up and then back. This increased distance exacerbates the problems caused by turbulence. The current generation aluminum cans also create a great deal of turbulence when air is sucked in to the can while liquid is poured out through the very same opening! Air is traveling in abruptly in opposing directions from the liquid going out. The AROMA-Can has a very free flow of air (breezy not windy) in and out of the two aroma openings to replace the liquid being dispensed through its drink opening. Another less important but noteworthy benefit of this increased (faster) airflow from the A-Can is the provision to those people who wish to chug or quaff their beverage in one gulp. They will be able to do so easily, without dangerously piercing new holes into the container.


5. BETTER USER-FRIENDLINESS / COMFORT


A compelling feature, and one which will be immediately noticeable to the populace, will be the AROMA-Can’s designed-in user friendliness and comfort. Gone will be the sharp, prickly, rickety and fragile feel of the current generation aluminum can pull-flap. And gone will be the anxiety that the drinker is subject to when he or she is never quite sure whether the drink opening is aligned properly with his or her mouth.


6. MARKETING ADVANTAGES / ENVIRONMENTALLY FRIENDLY


The aluminum can is arguably still the most environmentally friendly and lowest cost beverage container made today. The AROMA-Can will be no exception. Glass and plastic bottles will continue to serve a role in dispensing ready-to-drink beverages, though they may become a lesser-appreciated method for doing so. The AROMA-Can may well become the new reference standard as consumers and beverage connoisseurs look for the “best” way to drink a beverage. Beverage lines that currently package most of their beverages in bottles may wish to switch to AROMA-Cans or to add additional SKUs of the same products in AROMA-Cans alongside their beverages that already come in bottles. Products that are packaged in AROMA-Cans will have clear “aroma” and marketing advantages. I will admit that wide-mouth bottles will probably have to be introduced to try to compete with AROMA-Cans, but wide-mouth bottles will have very poor spill and splash resistance. “Dual-neck” bottles if designed, would have poor continuity (break resistance,) awkward store shelf space utilization for retailers, and wouldn’t be nearly as cost effective. The specialized, custom tailored “varietal” pull-flaps for beverage companies that are an optional item in the specifications of the AROMA-Can will also give the new aluminum can an exciting new marketing tool. The beverage companies and aluminum can manufacturers should also be interested in the increased value added by the introduction of limited edition “Collectors cans,” made possible by the AROMA-Can’s optional varietal pull-flaps and the other creative opportunities made possible by the two additional openings.


NOTE: Splash and slosh resistance is the ability of a container to keep the liquid from spilling due to forces created outside of the drinking process. Examples of these are the motions of an automobile, boat or airplane, the motions of a person running, walking, dancing, riding a bike, skateboarding, snowboarding or skiing, or a person inadvertently bumping the container.


WHY SHOUD BEVERAGE MAKERS USE AROMA-CANS?


The AROMA-Can, is a HUGE improvement over the basic existing mass-produced ready-to-drink aluminum cans and bottles that today’s consumers drink their carbonated sodas, beer, energy drinks, cold coffee drinks, etc. from. With the introduction of the AROMA-Can, consumers will finally realize what it is like to experience a beverage made in its highest form of artistry… made to tantalize all five senses. Carbonated soft drink makers already have the most intoxicatingly aromatic soda on the planet… COLA. Its aroma is incredible. Domestic wine makers might suddenly be a lot more interested (especially if your can-manufacturer can make a wine or champagne glass shaped AROMA-Can.) Do microbrews have a great aroma or what? Producers will soon be able to tout their claims with colorful new advertising, that they have not only the best tasting beverages, but also the best smelling beverages. Wow! All in all, the AROMA-Can creates by far the best sensory beverage experience available in convenient ready-to-drink low cost environmentally friendly containers. Add to this the opportunity to convince retailers of the need for additional shelf space for a beverage maker’s aromatically packaged beverages, and we have a win-win. Maybe you’ll soon hear people all over the world saying, “Give me my AROMA-Can,” instead of hearing them say “I only drink beverages out of bottles,” or "I only drink beverages out of a glass." Brewers and Wine-makers, you gotta ask for it! "May we never have to drink a beverage in second-rate form ever again"